Section: New Results

Online Social Networks Tracking

Participants : Mohamed Ali Kaafar, Abdelberi Chaabane.

Behavioural advertisement, profiling, adver-gaming and social advertisement illustrate how user personal information and social relations have been integrated to the market model. In other words, user information is commodified: the user identity becomes a commodity to be sold and bought. This radical change raises several privacy questions and leads to clamouring for better understanding, regulation and protection of user privacy. Within this context, there is both a long-term and a short-term dimension to our work. For the sort term, I showed that OSN can present a real threat to user privacy as the full control of user data – both access and dissemination – is hard to achieve. For the long term, our work calls for a better educational approach to privacy as well as a stricter regulation.